Kristina Hedstrom and Else-Marie Malmek showcased jute and some of Juteborgs proof of concepts. 300+ guests visited the Startup Expo throughout the day. The program included a VIP Tour for CEOs and Executive Management from MobilityXLabs corporate partners, and an Open House to which all partner employees were welcome, but also investors and friends in the ecosystem.

Magnus Rosén, Juteborgs’ Jute Ambassador, performed some highly appreciated pieces of music on his bass. He also signed his own book “Basen i mitt hjärta”.